Scientific Online Resource System

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series

Methods and metrics for measuring happiness

Selvet Niyazieva


In recent years there has been a great deal of focus on defining the notion of happiness. The word "happiness" is used in different ways. In 2011, the UN declared in its resolution the achievement of happiness as a fundamental human goal, and in 2012 announced March 20th for World Happiness Day. This report aims to review the practices of studying and analyzing happiness in specialized literature. The tasks that are set are the following: to review the specialized literature on the variety of happiness measurement practices. Explain the scope and content of the concept of happiness index. Make a detailed survey of metrics, methods and indicators for measuring happiness. Object of research are scientific papers and publications on the issues under consideration. The subject of the study is the scope, content and structure of the happiness indices and the practices of its measurement and analysis. For the collection of empirical information, are used a combination of research methods such as content analysis, synthesis, induction and deduction.


happiness index, metrics and methods measuring happiness, marketing analysis

Full Text


Allin, P. and Hand, D. J. (2017) ‘New statistics for old?—measuring the wellbeing of the UK’, J. R. Statist. Soc. A, 180(1), pp. 1–22. Available at: (Accessed: 4 April 2018).

Ariely, D., Kahneman, D. and Loewenstein, G. (2000) ‘Joint comment on “When does duration matter in judgment and decision making?” (Ariely & Loewenstein, 2000).’, Journal of Experimental Psychology: General, 129(4), pp. 524–529. doi: 10.1037/0096-3445.129.4.524.

Bhattacharjee, A. and Mogilner, C. (2014) ‘Happiness from Ordinary and Extraordinary Experiences’, Journal of Consumer Research, 41(1), pp. 1–17. doi: 10.1086/674724.

Brulé, G. and Veenhoven, R. (2017) ‘The “10 Excess” Phenomenon in Responses to Survey Questions on Happiness’, Social Indicators Research, 131(2), pp. 853–870. doi: 10.1007/s11205-016-1265-x.

Campbell, A. (1982) ‘The sense of well-being in America: Tecent patterns and trends’, Social Forces, 61(1), pp. 332–333.

Copley, P. (2011) David Cameron’s Wellbeing Index could mean happiness is the next big thing: EBSCOhost, EG: Estates Gazette. Available at: (Accessed: 13 May 2018).

Dworkin, R. (1981) ‘What is Equality? Part 1: Equality of Welfare’, Philosophy and Public Affairs, 10(3), pp. 185–246. Available at: (Accessed: 14 May 2018).

Easterlin, R. A. (1995) ‘Will raising the incomes of all increase the happiness of all?’, Journal of Economic Behavior & Organization, 27(1), pp. 35–47. doi: 10.1016/0167-2681(95)00003-B.

Easterlin, R. A. (2003) ‘Explaining happiness’, Proceedings of the National Academy of Sciences, 100(19), pp. 11176–11183. doi: 10.1073/pnas.1633144100.

Gallup (2016) Understanding How Gallup Uses the Cantril Scale, Understanding How Gallup Uses the Cantril Scale Development of the ‘Thriving, Struggling, Suffering’ categories. Available at: (Accessed: 13 May 2018).

Gilbert, D. (2007) Stumbling on Happiness, Psychology. doi: 10.1108/09534810710760108.

Gilbert, D. (2014) `The surprising Science of Happiness`, TED Talk, pp. 1-9.

Graham, C. (2012) Happiness Around the World: The Paradox of Happy Peasants and Miserable ... - Carol Graham - Google Книги, Oxford University Press. Available at: hl=bg&sa=X&ved=0ahUKEwjvjO25tf3YAhVDZ1AKHb4gBgUQ6AEIPTAG#v=onepage&q=Happiness is an ephemer (Accessed: 29 January 2018).

Haybron, D. (2013) ‘The Pursuit of Unhappiness`, Journal of Chemical Information and Modeling, 53(9), pp. 1689-1699. doi: 10.1017/CBO9781107415324.004.

Kahneman, D., Diener, E. and Schwarz, N. (1999) ‘Well-being: The foundations of hedonic psychology`, Health San Francisco, p. xii, 593. doi: 10.7758/9781610443258.

Kalmijn, W. (no date) ‘3 METHODS FOR MEASUREMENT OF HAPPINESS`. Available at: (Accessed: 23 February 2018).

Lyubomirsky, S. & Lepper, H. S. (1999) ‘SUBJECTIVE HAPPINESS SCALE ( also known as General Happiness Scale )`, Social Indicators Research, 46, pp. 137-155. Available at: (Accessed: 26 February 2018).

Mizobuchi, H. (2014) ‘Measuring World Better Life Frontier: A Composite Indicator for OECD Better Life Index`, Social Indicators Research, 118(3), pp. 987-1007. doi: 10.1007/s11205-013-0457-x.

Mogilner, C., Aaker, J. and Kamvar, S. D. (2012) ‘How Happiness Affects Choice`, Journal of Consumer Research. Oxford University Press, 39(2), pp. 429-443. doi: 10.1086/663774.

Musikanski, L., Cloutier, S., Bejarano, E., Briggs, D., Colbert, J., Strasser, G. and Russell, S. (2017) ‘Happiness Index Methodology`, Journal of Social Change, 9(1), pp. 4-31. doi: 10.5590/JOSC.2017.09.1.02.

Nations, U. (2012) Happiness: towards a holistic approach to development Draft note. doi: 10.1017/CBO9781107415324.004.

Niu, S. (2014) ‘The Empirical Research of the Suzhou Civic Happiness Index`, Proceedings of the 2014 International Conference on Economic Management and Trade Cooperation. Paris, France: Atlantis Press, (Emtc), pp. 439-443. doi: 10.2991/emtc-14.2014.73.

OECD (2009) Istanbul declaration, English. Available at: (Accessed: 23 April 2018).

OECD Guidelines on Measuring Subjective Well-being (2013). OECD Publishing. doi: 10.1787/9789264191655-en.

Organisation for Economic Co-operation and Development (2011) ‘Compendium of OECD well-being indicators`, Oecd, (50), pp. 1-40.

Serafy, S. El (2014) ‘Beyond GDP: Measuring Welfare and Assessing Sustainability.`, Journal of Regional Science, 54(1), pp. 165-167. Available at:〈=pt-br&site=ehost-live.

Stanojlovic, D. and Spasojevic-Santic, T. (2016) ‘AN ANALYTICAL REVIEW OF STATISTICAL METHODS IN MEASUREMENT OF HAPPINESS`, in 1st International conference on Quality of Life , Center for Quality, Faculty of Engineering, University of Kragujevac. Kragujevac, pp. 77-82. Available at: (Accessed: 30 April 2018).

Stiglitz, J. E., Sen, A. and Fitoussi, J.-P. (2009) ‘Report by the Commission on the Measurement of Economic Performance and Social Progress`, Sustainable Development, 12, p. 292. doi: 10.2139/ssrn.1714428.

Veenhoven, R. (2015) ‘THE SOCIOLOGY OF HAPPINESS Topic in Social Indicators Research`. Available at: (Accessed: 2 April 2018).

Veenhoven, R. (no date) ‘MEASURES OF GROSS NATIONAL HAPPINESS`. Available at: (Accessed: 20 April 2018).

White, M. D. (2015) ‘The Problems with Measuring and Using Happiness for Policy Purposes`, Mercatus Research. Arlington, Virginia, (December), pp. 1-25. Available at: (Accessed: 19 April 2018).


Font Size