Scientific Online Resource System

Scripta Scientifica Salutis Publicae

SWOT analysis of Eastern Medicine developments in Bulgaria

Desislava Vankova

Abstract

Geographically, Bulgaria is situated in the heart of the Balkans, bridging Western European and Eastern (Asian) cultures. In this article, Eastern Medicine (EM) developments in Bulgaria are investigated. EM is a heterogeneous concept that comprises many curing methods (focused therapies), or complete medical therapeutic systems (like Traditional Chinese Medicine, Ayurveda, Tibetan medicine), which are native for Asia and applied worldwide. In order to explore the current status, needs and expectations in the field of EM in Bulgaria, we have carried out the classical SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). Contrary to popular belief, SWOT analyses must follow strict guidelines in order to be a credible instrument of change. We therefore describe the theoretical backgrounds and rationale of such analysis before proceeding to its application to the Bulgarian EM situation. Our analysis reveals that there are both strengths and opportunities for the modern developments of EM in Bulgaria. They must, however, outweigh the weaknesses and threats to such a development. In our view, increased international collaboration, more awareness of the EM effectiveness and public health benefits shall enhance the chances of EM to be fluently integrated in the Bulgarian national health care system. The development of more outward-looking public health stakeholders could enhance the chances of the rapid establishment of modern schools for EM in the country.


Keywords

Bulgaria, Eastern Medicine, medical education, SWOT analysis

Full Text


References

Petkov V, editor. Contemporary phytotherapy. Sofia: Medicina and Fizkultura; 1982. [in Bulgarian].

Dimkov P. Bulgarska Narodna Medicina. Vol. 1-2-3. Sofia: Bulgarian Academy of Sciences Press; 1993. [in Bulgarian].

Elmazov E, editor. The Best from the Vestnik-kniga, V I & II. Sofia: Emil G. Elmazov; 1994. [in Bulgarian].

Yordanov K, Kapincheva I, editor. Priroden Lekar. Varna: Helix Press; 2005. [in Bulgarian].

Frass M, Strass RP, Friehs H, Müllner M, Kundi M, Kaye AD. Use and acceptance of complementary and alternative medicine among the general population and medical personnel: a systematic review. Ochsner J. 2012;12(1):45-56.

Bourne L. Stakeholder relationship management: A maturity model for organisational implementation. Aldershot, UK: Gower Publishing Ltd; 2009.

Yunita, F. 2018. Traditional Chinese Medicine - Introduction to Acupuncture, handouts, the course was organized by Medical University of Varna, Center for Eastern Medicine and the Medical Faculty of the Tarumanegara University in Jakarta, Pharmacy Faculty of the Indonesian International Institute for Life Sciences, Indonesia. 17-28.09.2018.

Mancheva P. Is cooperation between Eastern and Western Medicine possible in Bulgaria? Scr Sci Salut Publicae. 2018; 4:69-73.

Yunita, F. 2018. Traditional Medicine in Indonesia, First Lecture of the Course `Traditional Chinese Medicine. Acupuncture`, Handouts, 17-28.09.2018.

Vankova D, de Leeuw E. 2001. Public health human capacity building in bulgaria - theory and application of SWOT analysis. Int J Publ Health Educ. 2001;3:18-47.

Bryson JM. Strategic planning for public and nonprofit organizations: a guide for strengthening and sustaining organizational achievement. 1st ed. San Francisco: Jossey- Bass;1990.

Casebeer A. Application of SWOT Analysis. Br J Hosp Med. 1993; 49(6):430-1.

Pfeffer J, Salancik R. The external control of organizations: A resource dependent perspective. Stanford Business Books; 1978.

Nutt PC, Backoff RW. Strategic Management for public and third sector organizations: A handbook for leaders. San Francisco: Jossey- Bass; 1992.

Weihrich H. The TOWS Matrix - a Tool for Situational Analysis. Long Range Planning. 1982; 15(15):54-66.

Kearns KP. From comparative advantage to damage control: Clarifying strategic issues using SWOT analysis. Nonprofit Management & Leadership. 1992; 3(1): 3-22.

Bryson, JM. Strategic planning for public and nonprofit organizations. San Francisco: Jossey-Bass; 1995.

WHO. General Guidelines for Methodologies on Research and Development of Traditional Medicine, WHO: Geneva; 2000.

WHO. Legal Status of Traditional Medicine and Complementary/Alternative Medicine: A Worldwide Review, WHO/EDM/TRM/2001.2, Distr.: General, English only; 2001.

European Parliament. A4-0075/97 Resolution on the status of non-conventional medicine; 1997.

CAMbrella (a pan-European research network project- 2010-2012), online repository for EU projects; 2012. Available at: http://www.cambrella.eu/home.php?il=203&l=deu, accessed 10.2018.

Faass N. Integrating complementary medicine into health systems. Gaithersburg: Aspen Publications; 2001.

WHO. Benchmarks for training in traditional / complementary and alternative medicine, Training in Traditional Chinese Medicine, WHO: Geneva; 2010.

Acupuncture research site, https://www.acupuncturetoday.com/mpacms/at/home.phpq, accessed 20.10.2018.

State Gazette (official edition of the National Assembly). Health law. No.70/10.08.2004 in effect from 01.01.2005/ recent changes SG No.18 /27.02.2018 [in Bulgarian].

State Gazette, issue 22 from 15.III , Regulation No. 7 from 1 of March 2005 About the requirements for the professionals who practice non-conventional methods for beneficial impact on individuals health; changes in NG 24 from 31 of March 2009.

Kozuharova E, Lebanova H, Getov I, Benbassat N, Napier J. 2012. Descriptive study of contemporary status of the traditional knowledge of medicinal plants in Bulgaria. Afr J Pharm Pharmacol. 2012; 7(5):185-98.

Nedelcheva A. 2011. Medicinal plants from an old Bulgarian medical book., J Med Plant Res. 2011;6(12):2324-39.

China Embassy. Traditional Chinese Medicine, http://www.chinaembassy.bg/bjly/kjwh/1/t139097.htm, accessed 10.2018.

Ispirka S. 2009. Acupuncture Development in Bulgaria. In: Sources, historiography and methodology of history of medicine research. Varna Society of History of Medicine; 2009. pp 34-8.

Shivachev Y, Stancheva E, Mancheva P. Eastern medicine in management of chronic disk disease. Health Econ Manag. 2017;2(64):36-9. [in Bulgarian].

Nenova G, Mancheva P, Kostadinova T. Satisfaction of patients with arthrosis from multidsciplinary cooperation. J IMAB. 2016; 22(4):1338-43.

WHO. Legal Status of Traditional Medicine and Complementary/Alternative Medicine: A Worldwide Review - 2001; 2001. Available from:

http://apps.who.int/medicinedocs/en/d/Jh2943e/3.3.html.15.10.2018.

WHO. Traditional Medicine Strategy 2014-2023, 2013. WHO: Geneva; 2013.

Kapincheva I, Vankova D. Pan-European concept “Complementary and Alternative Medicine” (CAM) – history, content and public health importance. Soc Med. 2018; 2:18-22.

Nikolai T. Overview of CAM therapies in Europe. Workshop “Complementary and alternative therapies for patients today and tomorrow”, European Parliament, 16 October 2017.




DOI: http://dx.doi.org/10.14748/sssp.v4i0.5580

Refbacks

About The Author

Desislava Vankova
Department of Social Medicine and Healthcare Organisation, Faculty of Public Health, Medical University of Varna
Bulgaria

Medical University of Varna

Font Size


|