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BRIDGING THE METAPHORICAL GAP/RESEARCHING THE FIGURATIVE EXPRESSIONS IN BUSINESS ENGLISH TEXTBOOKS

Sivia Yohanova

Abstract

The paper reviews and analyses the metaphorical constructions in financial texts in business English. Understanding metaphors and figurative language is an important skill in ESP and EAP because they are important tools for communicating ideas in a business context. Students often find difficulties in understanding the figurative expressions. The knowledge of metaphors helps students get an insight into the inner logic of the foreign language. Thus, raising students awareness of the metaphoric structure gives them a new perspective into the way of perceiving the figurative meaning of texts and improve their reading, translating and communicative skills.

The use of the conceptual metaphors in business texts is explored and data is used to give evidence of how business issues are conceptualized and presented to the students. Since metaphors are culturally dependent and have various meanings based on the particular business culture, some cultural considerations behind metaphorical expressions are also briefly examined. 


Keywords

figurative language; metaphor; business English; cultural awareness

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References

Lakoff,G., Johnson, M. 1980: Metaphors We Live By, Chicago, University of Chi-cago Press, 1980

Ortony, A. 1993; Metaphor and Thought. : Cambridge University Press. 1993.

Wayne, A .Davis 2016, Irregular Negatives, Implicatures and Idioms, 2016

Charteris-Black, J., 2005, Politicians and rhetoric: The persuasive power of meta-phor, Palgrave – MacMillan, 2005


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