This article is a review of the essence and application of Big Data and Analytics in the retail industry, including e-commerce. The vast and complex data generated nowadays is in the scope of the Big Data technologies. The computer-based automation of data management and analysis enables business organizations to discover hidden models and useful knowledge which refer to the business processes. The article highlights data-driven and analysis-based approaches to commerce and identifies the leading software solutions and their capabilities. The main aim is to bring out the business benefits of using Big Data and Analytics technologies in the retail industry. In the digital era the speed and breadth of knowledge turnover within the economy increases and the advantages become more accessible for the industries.
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