The article aims to outline specific opportunities for market repositioning of eco-tourist products in conditions of strongly dynamic external environment. In reference to this, authors’ own research approach has been used for generating creative suggestions by way of divergence. In the research experiment there took part students – future experts in the field of tourism, who are close to the modern interpretation of the threats and opportunities stemming from an ecologically problematic external environment.
Ang, S.H., Lee, Y.H. and Leong, S.M. (2007) The ad creativity cube: conceptualization and initial validation. Journal of the Academy of Marketing Science, 35 (2), pp. 220 – 232
Buzan, T. and Buzan, B. (1996) The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain's Untapped Potential. Plume, p. 21
De Bono, E. (1985) Six thinking hats. Little brown and company, p. 174
Eagle, L. and others. Marketing communications. Routledge, 2015, p.96
Garrillo - Hermosill, J. et al. (2009) Eco-innovation. When sustainability and competitiveness shake hands. London: Palgreve, McMillan
Kotler, Ph. and Trias de Bes, F. (2003) Lateral marketing. Wiley & Sons, p. 91
Smith, R.E., Mackenzie, S.B., Yang, X., Buchholz, L. and Darley, W.K. (2007). Modelling the determinants and effects of creativity in advertising. Marketing Science, 26 (6), pp. 819 – 833
Sunnetcioglu, S. et al. (2016) Eco-labelling at restaurants: case of green generation restaurants program. The 6th international scientific conference changes in social and business environment, 28 – 29 Apri 2016, Panevezys, Lithuania, pp. 51 - 57
Till, B.D. and Baack, D.W. (2001) Recall and persuasion: does creative advertising matter? // Journal of Advertizing, 34 (3), pp. 47 - 57
https://academic.oup.com/bioscience/advancearticle/doi/10.1093/biosci/biz088/5610806?searchresult=1
https://www.climatedepot.com/2019/07/23/physicist-some-climate-alarmists-embrace-chem-trails-claim-govts-are-adding-these-chemicals-to-harm-the-population-or-make-it-obedient-or-something-like-that/
https://www.coe.int/bg/web/compass/environment
http://meteorology.meteo.bg/bro6ura.pdf
https://news.un.org/en/story/2019/09/1046972
