| Cover and Contents | |
| 1-4 |
| Impact of digitalization on competition in Bulgarian retailing | |
| Violeta Dimitrova | 5-13 |
| In search of balance of passenger transportation in the Republic of Bulgaria | |
| Donka Zhelyazkova | 14-20 |
| Convenience stores - modern classic | |
| Michal Stojanov | 21-27 |
| Success of the strategic management of Boni Holding JSC | |
| Gergana Slavova | 28-38 |
| Subsidizing Bulgarian agriculture in the context of the EU CAP - Trends and economic effects | |
| Teodorina Turlakova | 39-46 |
| Trends in the development of educational tourism | |
| Velina Kazandzhieva | 47-55 |
| Challenges to digital marketing in multi-screen environment | |
| Elitsa Gramatikova | 56-65 |
| Marketing approach for improvement the portfolio of the international folklore festival "Varna Summer" as a cultural tourist product | |
| Svetla Rakadzhiyska, Krasimira Yancheva | 66-77 |
| Strategic aspects of consumer behaviour and basic paradigms in consumer behaviour study | |
| Violeta Peteva Laskova | 78-86 |
| Aviation industry in Bulgaria - development and trends | |
| Viktoriya Stancheva | 87-95 |
| Applications of modern marketing concepts | |
| Darina Pavlova | 96-101 |
| Marketing research on strategic management of a hotel complex | |
| Tsanko Stefanov | 102-105 |
| Promotion, personal sales and encouragement of sales - the main catalysts of modern business | |
| Boycho Boychev | 106-114 |
| Тhe omni-channel marketing after the entry into force of the General Data Protection Regulation | |
| Atanaska Reshetkova | 115-120 |
| The development of cultural tourism in Bulgaria - a springboard for increasing the attractiveness of the destination | |
| Lyubomira Todorova | 121-127 |
| European and national policies for integrating beekeeping farms from the Ruse region | |
| Lyubomir Lyubenov | 128-134 |
| Youth tourism - factor for the globalization of the educational environment in Bulgaria | |
| Katina Popova | 135-144 |
| Strategies for the development of culture as an opportunity for the Bulgarian municipalities | |
| Nevena Dobreva | 145-153 |
| Fruit and waste - modern trends for their potential use | |
| Vanya Zhivkova | 154-162 |
| Some examples of utilization of fruit and vegetable waste | |
| Vanya Zhivkova | 163-173 |
| Work values in human resource management context | |
| Petar Petrov | 174-185 |
| Tourism sustainability | |
| Ðœihaela Mitkova Hristova | 186-192 |
| Potential of the agrarian sector to mitigate greenhouse gases and climate change | |
| Damyan Kirechev | 193-208 |
| Living labs - instruments for local development policies | |
| Magdalena Parcheva | 209-218 |
| Possibilities for application of certification systems in Bulgarian restaurants | |
| Georgina Lukanova | 219-229 |
| Change management in tourism companies through changing employee attitudes | |
| Mariya Veleva | 230-239 |
| About the necessity of macroprudential policy | |
| Polina Ivanova | 240-251 |
| Providing the cloud security by design patterns | |
| Mariya Armyanova | 252-261 |
| Blockchain innovations in HR management | |
| Nadezhda Filipova | 262-273 |
| Problems in identifying, recognizing and measuring the identifiable assets acquired, liabilities assumed, and any non-controlling interest in a business combination | |
| Diyan Ganchev | 284-294 |
| Certification and quality of goods | |
| Temenuga Stoykova | 295-305 |