Scientific Online Resource System

Social Medicine

Потенциалът на интернет като канал за здравна комуникация

T. Kаранешева


Непрекъснато нарастване на интернет потребителите предлага на общественото здраве огромни възможности и предизвикателства. Този комуникационен канал съчетава убеждаващото въздействие на междуличностните канали и предимствата на средствата за масова информация за достигане до големи аудитории. Статията разглежда потенциалът на интернет за промоция на здраве и превенция на болестите. Посочени са възможностите на социалните медии за здравни интервенции, както и влиянието на интернет за промяната на взаимоотношенията лекар-пациент. Очертани са заплахите, които крие киберпространството, поради свободния достъп до мрежата.


Internet, health communication, health promotion, diseases prevention

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