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Social Medicine

Възможности за въвеждане и разширено използване на електронни визити (e-detailing) във фармацевтичния маркетинг

Ст. Балкански, Н. Kръстева, И. Гетова

Abstract

Електронни визити (e-detailing) е обобщен термин, който описва използването на информационни технологиипри промоция на фармацевтични продукти, основно чрез възможностите, които дава интернет и съвременните електронни/мобилни приложения (apps). Електронните визити имат потенциал да намалят разходите за маркетинг, да повишат достъпността до медицинските специалисти като в същия момент се запазят много от предимствата настандартните визити (лице в лице). Цел на този обзор е да представи възможностите за въвеждане и използване наелектронните визити при промоцията на лекарствени продукти.


Keywords

e-detailing, pharmaceutical marketing, pharmaceutical detailing, health care professionals, pharmaceutical sales representatives

Full Text


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DOI: http://dx.doi.org/10.14748/sm.v0i2.1844

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