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Varna Medical Forum

Study of the use of products containing Omega-3 fatty acids in Bulgaria for the period 2011-2013

Stefka Vulcheva-Kuzmanova, Valeriya Nikolova

Abstract

On the Bulgarian market, the products containing omega-3 fatty acids (FA) are: one medicinal product (MP) and а a great number of food supplements (FS). The purpose of this study was to analyze the use of products containing omega-3 FA in Bulgaria for the period 2011-2013. The market research was done according to data from IMS Health. The results from the study showed that in the years 2011-2013 there was а slight increase in the sale of the MP containing omega-3 FA, both in number of packs sold and in terms of value accompanied by a slight increase in the average package price. As a whole, the sales of FS containing оmega-3 FA decreased in 2012-2013 compared to 2011 in number of packs sold, and in terms of value accompanied by a slight decrease in the average price per pack. In the study period, the market share of the FS was 500 times greater than that of the MP. The predominant share of FS could be explained by the greater variety and number of these products, as well as by the considerably lower cost of a FS pack compared to that of the MP.

Keywords

омега-3 мастни киселини, лекарствени продукти, хранителни добавки, употреба, България; оmega-3 fatty acids, medicinal products, food supplements, use, Bulgaria

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DOI: http://dx.doi.org/10.14748/vmf.v4i1.1025

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