Scientific Online Resource System

Varna Medical Forum

Possibilities for development of the market management in diagnostic and advisori center St. Ivan Rilski Varna

Galina Petrova, Denko Zagorchev, Todorka Kostadinova

Abstract

The publication aims to represent a research regarding the contentment of patients and physicians - specialists, in Diagnostics and advisory center ‘St. Ivan Rilski` - Varna, as well as the possibilities for development of the market management in the said Diagnostic and advisory center. The information is gathered through an inquiry among patients and employees of the said health institution (HI). Prevailing are satisfactory responses and opinions among both groups. The development of the market management of Diagnostic and advisory center `St. Ivan Rilski` EOOD Varna is connected with the design of a market strategy for the supply of new products with high market growth and possibilities for reinvestment of financial funds in them.

Keywords

маркетинг, мениджмънт, удовлетвореност, пациенти, медицински специалисти

Full Text


References

Веков, Т., Стратегия и управление на маркетинга – принципи и приложения в здравеопазването, 2011

Вълков А., Маркетингов подход в управлението на качеството на здравните услуги, Здравна икономика и мениджмънт, година 9, 2009г., бр.4(34), 3-11

Костадинова, Т., „Стратегическо управление на лечебните заведения“, Стено – Варна, 2006, стр. 14

Котлър, Ф., „Управление на маркетинга”, И Класика и стил ООД, С., 2002




DOI: http://dx.doi.org/10.14748/vmf.v4i1.1041

Refbacks

Font Size


|