In recent years, organizations, applying multilevel business model, have made significant progress in their development. It is conditioned by many factors. The concept of running business operations through these type of business model is still a little known business strategy. Low level of knowledge about the issue is most likely caused by lack of research and small amount of publications concerning the subject. This report examines current issues and data on the functioning of Multilevel business organizations and aims to provide an integrated overview of their development, in the context of the global market. The revealed trends can be used as a starting point for outlining the main problems and perspectives for the future of this form of business organizations.
Albaum, G., Peterson, R. (2011) Multilevel (network) marketing: An Objective view. The Marketing Review, Vol. 11, pp. 347-361
Coughlan, A., Grayson K. (1998) Network marketing organizations: Compensation plans, retail network growth, and profitability. International Journal of Research in Marketing, Vol. 15, pp.401-426
Dimitrov, N. (2017) Mrejoviat marketing kato inovacionen biznes podhod. Conference: Problems and challenges of modern economy, University if Finance, Business and Entrepreneurship.
Direct Selling Association, Multilevel Marketing (MLM) or Network Marketing, Available from http://www.dsa.org.uk/about-the-dsa/what-is-direct-selling/, [Accessed 05/10/2019].
Failla, D. (2014) The 45-Second Presentation That Will Change Your Life. Volkson Books trading.
Hossan, F., Ahammad, I., Ferdous, L. (2012) A Conceptual Evaluation of Traditional and Multi-level Marketing, World Journal of Social Sciences. Vol. 2. №4, pp.34-43
Kazmierczak, J., Labuz, A. (2018) Multi-level Marketing. Features and Controversy. Annals of Marketing, Management and Economics, Vol. 4, pp.25-34
Makni, V. (2014) Direktni prodajbi I mrejov marketing: dinamika, struktura i tendencii v globalen aspect. Izvestia – izdanie na Ikonomicheski universitet – Varna, pp.16-30
Naisbitt, J., Aburdene, P. (1990) Megatrends 2000: Ten New Directions for the 1990's. William Morrow & Co; 1st edition.
Rezvani, M., Ghahramani, S., Haddadi, R. (2017) Network Marketing Strategies in Sale and Marketing Products Based on Advanced Technology in Micro-Enterprises. International Journal of Trade, Economics and Finance, Vol. 8, pp.32-37
WFDSA, Annual Report (2019), Available from https://wfdsa.org/download/advocacy/ annual_report/WFDSA-Annual-Report-2019.pdf [Accessed 05/10/2019].
WFDSA, Global Direct Selling (2015), Available from http://wfdsa.org/wp-content/uploads/ 2016/02/FINAL-Sales-Report-2015-v2-5-31-2016-002.pdf [Accessed 07/10/2019].
WFDSA, Global Direct Selling (2018), Available from https://wfdsa.org/wp-content/uploads/ 2019/06/Sales-Seller-Report-FINAL.pdf [Accessed 04/10/2019].
WFDSA, Sales Report (2018), Available from https://wfdsa.org/wp-content/uploads/ 2019/06/Sales-Seller-Report-FINAL.pdf [Accessed 07/10/2019].
