Companies achieve their goals through the management function organization for the people and resources to achieve their goals. The starting software companies have a specific goal for a new product. There are various definitions for a new product and goal. We will review starting software companies which target to develop a new product and validate it on a market for vitality and growth potential. Their need for function organization is specific. The current article aims to do a theoretical review for the methods of organization of activity and management of the company in its early stages.
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