Scientific Online Resource System

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series

Defining location based marketing and identifying the benefits of this strategy

Mohammad Hazimeh

Abstract

With the development of technology, marketing methods have had to evolve to suit everyday lives of customers in order to grasp their attention where it matters most. The increase of smart phone usage and the entrance of the  social media and smart phone applications in everyday lives have made it necessary for marketers to tend to customers using those methods. Location Based Marketing has been the marketing method which reaches these potential customers where they are found, at the right time and place, in addition to the precise targeting of the relevant market. Location Based Marketing uses several techniques to achieve that matter, giving it several benefits, advantages, and an over hand in successful marketing and goal achieving.


Keywords

marketing, location, location based marketing, business, social media, targeting, geotargeting

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References

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