The object of this article is pricing and distribution in the hospitality industry, and the subject is the relationship between pricing and distribution policy in seaside holiday hotels. Based on the literature review and direct observations of the author on the activities of seaside holiday hotels on the Bulgarian Black Sea coast, the author aims to reveal the importance of pricing for the successful distribution of the seaside holiday product. A special emphasis is placed on interdependence between pricing and distribution policy of seaside holiday hotels in the conditions of Covid- 19 crisis in tourism.
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