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Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series

Comparative characteristics of the degree of digitalisation of small and medium-sized enterprises in the Balkans

Vanya Stoyanova

Abstract

The digitalisation process is no longer just an opportunity, but a necessary innovative condition for competitiveness and prosperity. For the Balkan countries, this process is difficult and slow due to objective factors, such as weaker economic development, limited funding, and insufficient number of specialists. This study aims to make a comparative characterisation of the degree of digitalisation in these countries based on the calculations of the Eurostat Digital Intensity Index and the indicators that make it up. The article also compares the absolute and relative changes of these indicators for individual countries using absolute growth and growth rate. The strength of the relationship between the degree of digitalisation and the GDP growth rate is measured by calculating a correlation coefficient.


Keywords

degree of digitalisation, small and medium enterprises, Balkans

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References

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