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Varna Medical Forum

The economic environment and the behavior of patients/consumers in the pharmaceutical market

Antoaneta Tsvetkova


The principles set by WHO for financing health care stipulate free access to health services regardless of any economic barriers such as low socioeconomic status. Nevertheless, various studies evidence the existence of such a relation as a result of the deteriorated socioeconomic environment in the country. Bulgaria in one of the countries within the EU with the lowest level of preventive health care. Bulgarian patients are not actively seeking preventive health care services and products because of financial constraints, bureaucracy and poor informational environment.


Keywords: health, poverty, patient, pharmaceutical market

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